Santi Zoraidez — Barcelona, Spain

“For me, technology is a powerful enabler—it expands creative possibilities rather than replaces artistic intent. Tools like 3D software allow me to explore visual ideas that once felt out of reach, especially when blending graphic design with sculptural form. But the heart of the work is always the concept or emotion. Technical skill matters, but it’s taste, intention, and curiosity that give a piece its authenticity. The tools should serve the vision—not the other way around.”

Santi Zoraidez is a visionary Art Director and Designer, renowned for his expertise in Graphic Design, Illustration, Motion Graphics, and 3D Art. Originally from Argentina, he has worked across creative hubs in Copenhagen, Berlin, and now Barcelona. Santi seamlessly merges digital and physical realms to create captivating visual experiences with a modern, fresh aesthetic. His work has gained global recognition, collaborating with brands such as Apple, Nike, and Google. Known for his innovative use of space, colour, and depth, Santi continues to push creative boundaries, redefining visual storytelling in the design world.