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Scandinavian Design Group — Oslo, Norway

“It's one of the more physical design disciplines. Meaning you have to continuously work with the material physically and in dimensions 1:1. Physical assembly at the environment you are designing for is absolutely essential for the project to be successful.”

The year is 1987. The Simpsons first airs on TV, and Tinker Hatfield designs the Nike Air Max. Scandinavian Design Group start a journey to champion design as a strategic tool. Since then, as the longest-running design agency in Norway, it has applied its craft to everything from domestic internationals to small niche brands.

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