“The greatest challenge lies in discovering a distinctive tone for every project, especially when we’re trying to do something completely new. With so many different display typefaces out there, it’s tough to stand out. Instead of getting caught up in the little details, I focus on understanding what the project needs to communicate. Through this approach, I seek an authentic tone, often drawing inspiration from historical or local vernacular references to set the typeface apart.”
Kane is a highly respected graphic designer with over a decade of experience in crafting visual identities. Driven by a “less is more” philosophy, he is dedicated to creating authentic and timeless brands that deeply resonate with audiences. He has built a reputation as a pre-eminent bespoke typographer, whose typefaces have elevated international brands, including Swedish transportation apps, and collaborations with Universal Music Australia.