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Serious Studio — Deane Miguel-Cruz, Lester Cruz — Pasig, Philippines

“We can see sustainable packaging happening even more in the next few years. Sustainability is no longer just a trend, but a consumer expectation from brands. We have been encouraging our clients to make the switch to more sustainable packaging, as every small bit makes a part of the huge change we are all trying to push for — a better planet and also better products that help pursue that vision.”

Founded in 2012 by Deane Miguel-Cruz and Lester Cruz, Serious Studio “works with forward-thinking brands who are not afraid to experiment and push boundaries in creativity and business,” they say. “We are a creative team of strategists, consultants, collaborators, partners and friends. Our philosophy is Make Sense and Look Good. It’s simple — we believe the best things are created when form and function go hand in hand.”

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