Silvia Baz — London, UK

What is your most memorable window-display design? “In London, Selfridges’ window displays have the reputation of always being innovative, creative and unique — a very demanding combination. I enjoy exploring the boutiques and fashion brands on Old Bond Street and have always loved Hermès’ windows. I also love Damien Poulain’s recent commission for the Hankyu Umeda store in Osaka. It’s large, bold, colourful and fantastic.”

Silvia Baz is a multi-disciplinary designer with a focus on thoughtful and crafted, creative responses. She delivers bold and effective visual communication for brands and the architecture sector including identity, print, digital and environmental graphics. Silvia firmly believes that design is “primarily a way of seeing and a way of thinking. Or, a way of perceiving and approaching the world.”