Sitoh inc. — Tokyo, Japan

“Both building a brand identity from scratch and refreshing an existing one pose distinct challenges, each requiring careful considerations. Creating from the ground up offers freedom, but demands a deep, strategic understanding of the brand’s core values and future vision—nothing exists yet, so everything must be crafted with purpose. In contrast, rebranding involves navigating legacy, perception, and consistency. The challenge lies in introducing meaningful change without losing the brand’s essence—a careful act of evolution that respects the past while boldly shaping the future.”

Sitoh is a design consultancy dedicated to creating communication strategies that highlight a company’s distinct identity. By applying principles and methodologies from branding design, the firm aims to elevate the value of both companies and their brands. Sitoh’s approach combines strategic insight with creative execution to deliver meaningful and impactful brand communication.