"I think that invitation design gives you more of a chance to be playful, and to suggest design options that wouldn't necessarily be open when working with businesses. However, a business card, when you boil it down, is really an invitation to contact a certain person at a particular location doing something that you might just be interested in. So why not make it feel more personal, more special, more relevant to you and the recipient?"
Smokeproof Press is named after a process employed by punch-cutters – the craftsmen who carved original letterforms in metal, which were then used as matrices for metal typecasting. Now it is also the name of a letterpress printshop specialising in creative and custom letterpress solutions to common design and promotional problems, founded by Brad O'Sullivan in US.