“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of things.”
Stef Hamerlinck is a branding specialist. Working with global and local consumer goods brands, his studio is a branding powerhouse. His podcast show ‘Let’s talk branding’ features weekly interviews with industry leaders such as Byron Sharp, Marty Neumeier, and many more. Stef has an outspoken voice in the branding industry, with appearances on Chris Do’s ‘The Futur,’ ‘Just branding,’ and many more.