“When developing environmental graphic-design projects, it is important to challenge yourself to elevate the results beyond their original functional objectives. These types of project should be seen as opportunities to potencialise the experiences that can be provided. When only functionality is considered, just the minimum is being accomplished. But we can always make it better.”
This Brazilian branding and design studio “combines strategy with creative thinking and helps companies to understand and communicate the truth about their business,” it says. Over the last 14 years it has developed projects for national and international brands in various segments and has been recognised by a great array of design awards, such as Pentawards and IF Design Awards.