“When it summarizes and communicates an entire campaign or event in a clear way. I think it can be complex in its expression but its message should be easily understood. I like large typography and when the poster can be read in the size of a post stamp.”
Lina Forsgren is a Swedish art director and graphic designer working in a cross-disciplinary way within the field of visual communication, with a focus on branding and identities, editorial design, typography, web design and digital campaigns. With a “norm-critical and explorative approach, she works in the pursuit of creating concepts and designs that are socially and environmentally sustainable”.