Studio Mimi Moon — Melbourne, Australia

What makes a good promotional design? “Something eye-catching, well branded, unique, authentic and not too in-your-face or arrogant in approach.”

Miriam McWilliam has 13 years’ experience in the design industry and has worked on some exciting projects for clients in areas such as hospitality, the arts, cultural and community organisations, fashion, not-for-profit, tourism, property, government and a wide cross-section of small-to-medium businesses. She specialises in “crafting brand identities that tell an authentic story, across multiple platforms for digital, print and brand experience”.