magazine available 中文版

Studio Sfery — Warsaw, Poland

What differences have you found between designing posters as part of a campaign and designing one on its own? “The main difference is that the first one contains visual decisions that affect other touchpoints of a campaign. In our practice, the poster turns into a kind of battlefield, where we test our ideas, so it’s often a starting point for the whole campaign concept. In the case of an independent, single poster you have more freedom and less responsibility. We prefer to design something that is a part of bigger whole than one-time shoots.”

Studio Sfery is a creative duo from Warsaw. Their design practice focus is on branding, visual identity and art direction. “In the design process, we are guided by the adequacy of the execution to the topic we work on,” they say. “Form follows content, aesthetics is not inferior to functionality, and vice versa.”

sponsored articles
more articles