Su Blackwell Studio Ltd. — East Sussex, UK

What are the essential elements that go into making a good editorial design? “The essential elements are keeping true to my personal art and style, and not trying to mimic somebody else’s style. I treat editorials the same as I would with personal work, except often you’re working to someone else’s brief. It’s important to understand the client, to talk to them and find out what it is they want to convey with the artwork.”

Su Blackwell was born in Sheffield in 1975, studied at the Royal College of Art, London, and lives and works near Brighton, East Sussex. She has had solo exhibitions in London, Tokyo and New York and has participated in international group exhibitions. Her work is in the collections of Museum Sheffield and The Bronte Parsonage Museum, Haworth, UK. She has been commissioned by such clients as British Airways, Crabtree and Evelyn and Vogue.