"I think that as Swedes, we’re very influenced by and open to the rest of the world. We’re easily impressed and a lot of things inspire us. We’re also good at simplifying things. I believe we have a reputation for minimalism and clean design. I certainly fall into that category. Grids and design perfection are what I believe in."
This studio’s name originally came from its founder Andreas Philström’s personal online project, similar to Flickr, but for designers rather than photographers. A couple of weeks before setting up the studio, he realised that the domain name would serve the purpose of his freelance company just as well, so he decided to stick with it.