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Sven Zijderveld — London, UK

What are the differences with other types of editorial design that you have found designing for reports, brochures and catalogues? “Functionality should come first. So a clear navigation and structure of the report are essential. The content, e.g. copy, imagery and illustrations, should be the hero throughout the report, and an aesthetic that fits well with the subject matter should support this content.”

Born in Rotterdam, The Netherlands, Sven Zijderveld has more than five years’ experience in the fields of branding, typography, digital and editorial design and currently works at Forepeople in London.

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