the branding people — Mexico City, Mexico / Madrid, Spain

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when adapting for new mediums. Both are challenging in distinct ways: one builds foundations, the other evolves them without losing core equity.”

the branding people is a globally-oriented design studio with offices in Mexico, Spain, and Saudi Arabia. Specialising in brand development and the creation of visual communication systems, the studio is committed to building cohesive and impactful brand identities. With a collaborative approach, the branding people works closely with clients to deliver design solutions that resonate with their target audiences and align with strategic objectives. Their mission is to actively contribute to the success of each brand by ensuring consistency, clarity, and meaningful connection across every touchpoint.