TEF Studio (Bruno Inhudes & Ruth Cruz) — Lisbon, Portugal

“New technologies certainly enhance the creative process, making it more efficient and enjoyable—especially with faster processing and improved simulations. However, in projects with clients and specific outcomes, tools don’t dictate the direction; they simply influence certain results. Technology today has made creativity more inclusive, allowing, for instance, Art Directors to more easily create references or express ideas. Technical proficiency complements creativity, but it’s the artist’s style and vision that define the boundaries. For our studio, every project has a conceptual framework that’s shaped by various factors, yet always controlled within specific parameters.”

TEF Studio, led by Bruno Inhudes & Ruth Cruz, is based in Lisbon, Portugal—specialises in 3D animation and design that brings bold ideas to life. With a focus on turning the invisible into the visible, the studio transforms complex concepts into compelling visual experiences. TEF Studio partners with brands of all sizes, helping them stand out through imaginative storytelling and precise execution. Despite its small scale, the studio delivers work of global calibre, pushing the boundaries of what’s possible.