"Historical buildings and local traditions are a treasure for any city and the source of many great design ideas. Some of our work has been deeply influenced by these factors. So it’s a shame that so many of them are disappearing."
TGIF, short for Thank God It’s Friday, was only established in 2010. A versatile design studio, it involves itself in a wide range of projects including branding, corporate communications, web design, marketing, packaging, exhibition and event design and photography. Combining Chinese characteristics with energetic design elements, it has been responsible for a series of impressive branding identity projects, e.g. the Xinhai Revolution 100th Anniversary Exhibition, the Hong Kong Arts Festival – Artists In Residence, the Hong Kong Traditional Chinese Architecture Exhibition and the Hong Kong Drama Theatre and Education-Heritage Theatre.