“The most important point about reports and brochures is that you need to set a concept and design strategy based on the brand image and relevant data. It is the media that is used variously in corporate publicity and business, so it is most important to communicate corporate reliability through strategic design. In particular, among companies’ various public-relations media, the annual report should convey a company’s past performance while the brochure should encompass its future vision.”
The 3rd Age (CEO: Kim, Gi-Hwan) is a creative agency specialising in communication design. It was established in 2006 and its main activities are designing brochures/annual reports related to corporate communications, corporate identity and brand design. Recently, it has expanded its business by entering into online partnerships with a number of major Korean companies.