The Branding People — Mexico City, Mexico

“A particularity of designing for a restaurant is that we have to keep in mind that the brand has to be tangible at every stage of the dining experience, whether it’s the print menus, signage or the staff’s uniforms, and knowing that the graphic design work we do at the studio could set the tone for other elements of the restaurant – such as the interior design. In general, the way we approach every project is vastly different, even when designing for brands that live within the same realm.”

This design studio based in Mexico City specialises in brand construction and the development of visual communication systems. “We play an active role partnering with our clients to create coherent design solutions that truly connect with their audiences. Through a conscious creative process, we challenge our clients’ communication needs by designing a specific mix of branding assets that assemble eloquence, aesthetics and functionality.”