The Woork — Madrid, Spain

How is event and festival identity design different from other projects? “In digital identity projects, sometimes it is not even possible to create a physical touchpoint or one that connects with the user in a way other than on a screen. On the opposite side, these projects allow the studio to play with the spatial connection, since they are usually linked to a physical space, making the final brand-user interaction more controlled in the case of indoor events and less controlled but more integrated in the case of outdoor events.”

The Woork is a team of specialists in brand creation and brand management with many years of experience working for multinational brands, SMEs and start-ups. It has its own work methodology, which it adapts to the size of the project.