Toby Edwards — London, UK

"I like to allow images and typography to breathe. However, it’s important not to over-indulge minimalist tendencies. Meaninglessly stripping a design down can detract from a piece and, as a result, fail to engage the viewer."

Toby Edwards takes most pleasure in trying to generate innovative, exciting ideas that at the same time satisfy the requirements of the brief. Being a strong advocate of minimalist design, he always allows his ideas to dictate the visual outcome of a project.