Toby Ng Design — theDesk — Hong Kong

Focused on people, community and connection, the brand identity affirms the distinct value of inclusive community that theDesk has to offer. Accordingly, the logo design is constructed of two round and rectangular shapes that represent tables joined together to form a ‘D' abbreviated from theDesk.

theDesk is a Hong Kong found co-working space with a mission to build inclusive global and local communities while enabling business growth for both its members and the surrounding neighbourhood — and is one of the finalists for Golden Pin Design Award 2020 in Communication Design, Corporate & Brand Identity Category.