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Toby Ng Design — Hong Kong

“There must be a strong awareness towards context, spatial relationships and scale, as these are site-specific mediums understood in relation to the space itself. To grasp how people flow and interact with the space are also important factors to consider, as way-finding, signage and environmental graphics all have a physicality to them that is not always present in other graphic mediums.”

An independent branding and design studio formed by creative communicators based in Hong Kong, Toby Ng Design claims to “depict meaning from essence to generate value and impact for our partners. ”It says: “We work closely with our clients to find and amplify their voices, communicating with value and substance that places people first. Believing in the effectiveness of simplicity, we distill ideas to their essence, constructing compelling messages that endure.”

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