Transparent House — San Francisco, United States

“We view technology—particularly 3D tools—as a means to enhance and streamline our creative and production workflows, not as the source of creativity itself. In most cases, we begin with the idea and then choose the technologies that best support it. However, there are instances, such as working with real-time graphics, where the tools—like Unreal Engine—inevitably shape the creative direction due to technical constraints. Ultimately, it’s about finding the right tools to serve the vision, not the other way around.”

Transparent House (TH) is an award-winning multimedia creative studio founded in 2004 in San Francisco, United States. Renowned for its excellence in visual storytelling, 3D product design, and architectural visualisation, Transparent House delivers innovative digital experiences across a global platform. With additional offices in Los Angeles and Berlin, the studio collaborates with leading international brands such as Apple, Google, Microsoft, and Samsung. From immersive virtual reality environments to high-end retail developments, Transparent House pushes the boundaries of visual creativity, consistently setting new standards in 3D rendering and digital innovation.