Triangle-Studio — Seoul, South Korea

“The most important factor in any project is figuring out its essence and originality. Good pattern design is not just about aesthetics. The first thing to do is analyze whether the visual element is clear about the nature of the object. And then you have to consider the pattern repetition and the colour of the pattern. Of course, the technical part is a question of style.”

Triangle-Studio is an arts and graphic-design group for branding, editorial and illustration. It says it creates brand design “based on rational strategy and emotional harmony”.