Tsubaki Studio — Jay Lim, Vivian Toh — Kuala Lumpur, Malaysia

“Our Bird Nest packaging project. It is challenging in terms of the new colours and contemporary design used, which incorporated Scandinavian influence in its box structure, finishing and layering. When this was done, the health-supplement product successfully broke into a younger market and the design also appealed to more people of different races, which gave us great satisfaction.”

Tsubaki KL has grown by leaps and bounds in the span of 14 years and 17 international awards for its work on branding, communications and marketing. Set up in 2007 by Jay Lim and Vivian Toh, the design-savvy creative outfit is known for its expertise in graphic design, visual communication and commitment to details, with a core focus on brand management.