TypeType Foundry — Pennsylvania, USA

“Things that must be considered are legibility and readability because these are the main principles in typography with the aim of conveying messages easily and well. Apart from that, aesthetics (i.e. additional elements such as the serif model used, the swash model used, etc.) must also be considered to further beautify the typography. The choice of font type also has an influence in determining whether to pair or juxtapose display/decorative fonts with other style fonts so that they still look contrasting but are still suitable.”

TypeType Studio is a type foundry that has spent the last 10 years mastering the craft of creating typefaces. Its collection features more than 75 font families, from neutral sans serif to elegant serif typefaces, providing versatile fonts with unlimited potential as well as expressive display fonts with distinctive characters.