“It should be a memorable visual and a structure that correctly expresses the message. I think a good poster has the right expression, no matter what language it’s designed in. The visual perception of the idea by the viewer regardless of language reveals the power of graphic design.”
A professional graphic designer and art director for 17 years, Umut Akkan works on graphic design for global brands in local and network advertising agencies. He says he “works without rules” and he has won various awards in local and international competitions.