Underbau — Madrid, Spain

What makes for good publication design? “The conceptualisation. This abstract process is the most important aspect of what makes the difference between a great publication, and the rest. Good design is coherent with the content of the publication without bringing too much attention to itself, it is a foundation. The structure and composition are subject to the central concept of the publication, which creates an immersive editorial experience.”

Underbau is a design studio that specialises in the fields of editorial design and branding. Since its founding in 2008, the studio has been developing national and international projects linked to the art world. The pillars of Underbau are efficiency and coherence of design, concepts present throughout the creative process from initial conceptualisation to the final product.