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Universal Favourite — Sydney, Australia

“Promotional design gives us a sense of freedom — it’s an opportunity to get our creativity flowing, away from the usual constraints. Our take on self-promotion is somewhat indirect: rather than the traditional studio portfolio approach, we prefer to create inventive projects that happen to show off our skills, instead of focusing on doing so.”

Universal Favourite is a Sydney-based strategic-design consultancy specialising in brand and digital.

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