What do you see are the benefits of keeping a company’s identity and business cards in physical form? “That’s precisely why print and physical assets have even more value than before. Customers want to be able to touch and feel tangible goods in a digitally saturated world. However, I think it’s necessary for it to be experimental and extremely curated for it to be worth it.”
Meritxell Serisier, aka Meri, is a co-founder of Very Good, a graphic design studio based in Barcelona. She specialises in branding and creative strategy. After having gained a degree in advertising and a master’s degree in design, she worked in various agencies, including Saatchi & Saatchi, to gain as much experience as possible.