“Start with a purpose and research — it helps to have reasoning behind your design process. Anyone can pick up a pen or a mouse to make a pretty pattern, but purpose is key in defining your work among the rest. Once grounded, elements such as materials, techniques, colours and composition will come more naturally to you. We had constraints in place for this project, such as size and colours, but we experimented with the various placements of papers and the overprinting of colours — it was a lot of fun and it meant that no one book was ever the same.”
The WIPC is a collective of AUB visual-communication alumni. It started life as a fund-raising team for its summer exhibition shows. Soon it had put together an energetic and diverse portfolio showcasing its design prowess. From branding and identity to traditional print design, as well as executing on digital platforms, the team continues to work together on self-driven projects and hopes to grow with more exciting opportunities.