Workbyworks Studio — Han Gao — New York, USA / Shanghai, China
How is event and festival identity design different from other projects? “Since the design for an event lives only in a period of time, the visual language can be more expressive. The main goal is to catch an audience’s attention and interest. Colours and type can be much more playful.”
Han Gao is a creative director and graphic designer who was born in Beijing in 1995. He graduated from Yale University School of Art MFA program in 2022 and co-founded the Workbyworks Studio in 2018. He has been recognised with the Tokyo TDC Prize, the DIELINE Award, Pentawards Platinum Award, New York TDC, and 360 Award among many others. Clients, commissioners and collaborators have included Apple, Nike, IBM, Kappa, H&M, Guggenheim Museum and Xander Zhou.