YesYesNo — New York, USA / Amsterdam, The Netherlands

"What makes a good interactive designer is what makes you a good designer generally: iterating quickly, listening to the client, listening to yourself and trying to make intuitive and good decisions. In the case of interaction it’s about understanding interaction as a form of question, or even as a challenge to the user – and seeing that as a means of shifting their relationship."

YesYesNo began as a studio operated by three friends, two of whom always said “yes” to every potential project and one who was always saying “no”. “We liked the idea of being mostly positive, but also critical, which helps steer us away from doing work we don’t enjoy or wont be proud of” they say.