You Jae Wong — Seoul, South Korea

“I think that naturalness is the most important thing. If the button is shaped like a bomb, the user will expect it explode when touched. I try to focus on a natural interaction that everybody can imagine. If people feel inconvenienced and can’t understand something, it’s not a good interactive design, even though the interaction has cool design and motion. If every user can naturally use it without any explanation, then that’s the best interactive design.”

You Jae Wong has been doing UI/UX design for eight years in South Korea and nowadays is interested in application interaction.