“Pairing strategies can be quite diverse, depending on what you’re trying to solve. The pairing might be done to establish distinction between elements, to indicate different notations, to make two typefaces feel the same at different scales, or for textural variety. All these require different approaches. And always test print.”
0. itemzero is a publication and type design studio, based in Espinho, Portugal, specializing in bespoke tailored books and typefaces. In 2020, it opened a publishing house branch, focused on type,graphic design and production books.