notooSTUDIO — Formigine, Italy

“We see emerging technologies—AI in particular—as opening up exciting new horizons for studios like ours, streamlining processes and enhancing the quality of our work. That said, it’s crucial to remember that these are tools, not replacements for creativity. They must be chosen thoughtfully and used to support, not dictate, the artistic process. The right technology can elevate our craft, but it should always remain secondary to human intuition and imagination, which are ultimately irreplaceable.”

notooSTUDIO is a collective of four designers—each specialising in architecture, interior design, 3D artistry, and post-production. Together, they create photorealistic environments for a range of media, from screens and videos to magazines and catalogues. Combining geographic influences, futuristic geometries, and iconic inspirations, they craft immersive indoor and outdoor spaces that bridge the physical and digital worlds. Based in the heart of Emilia Romagna, Italy, the studio draws on diverse architectural backgrounds to produce innovative works in publishing and advertising, guided by cutting-edge technology, creative intuition, and a touch of unpredictability.