Transmedia, the Next BIG Thing in Media Industry by HKDI — Hong Kong, China
What is Transmedia? How to create cross-media-platform narrative and mixed media design? How does Transmedia open up a market for investors that singular media can never do? Two pioneers from New York and PRC, Vladan Nikolic and Sheng Rong, will share their experience in Transmedia from the perspective of digital entertainment sector at HKDI on 8 JAN 2014. You will get insight on how to captivate and engage audiences across multiple media platforms, which drives participation, action and loyalty in return. Venue: Hong Kong Design Institute, 3 King Ling Road, Tseung Kwan O, N.T., H.K. Art credit: Zenith by Vladan Nikolic.