Ivana Helsinki Spring/Summer 2017 — Moomin Collection — Helsinki, Finland

Moomin by Ivana Helsinki for women was first launched in Spring 2015. The collection pays homage to the rich design language of the late artist and author Tove Jansson, the creator of Moomins, in the sprit of Ivana Helsinki.

The collection reflects the soul landscapes of both Jansson and Ivana Helsinki's head designer Paola Suhonen. When designing the collection, Suhonen was tremendously inspired by Jansson's strong visual language, imagination and personality. It revolves around the core ideas of Jansson's way of thinking, working and living. Themes such as nature, sea and strong emotions have been a huge source of inspiration also for Suhonen while creating this collection.