Our changing environment calls for constant adapting. We adapt to our natural milieu and nature tries to adapt to our human interference. Factors such as urbanity and technology are industrial aspects that influence both nature’s and human’s way of evolving. The invention of rainwear is in itself a result of adapting to our natural surroundings. For S/S 2018, RAINS is inspired by the concept of adapting, introducing a collection of use-specific products as well as a new camouflage series.
The S/S 2018 campaign was shot in an abandoned industrial hall in Valby, Copenhagen, underlining the theme of the collection.