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Special Projects — COVID-19 APP Ideas — London, UK

The team at Special Projects have brainstormed a series of ideas for the NHS Covid-19 contact tracing app which will soon be rolled out across UK. They focus on the user experience as you interact with the app at a time full of uncertainty, emotions and anxiety, trying to make the app more: Calm, Human, Empathetic, Delightful and Community focussed. For the app to function at least 60% of the population need to install and actively use it, so it is essential that it is cherished and adopted by a majority of the population.

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