Volume Inc. — This Will (Not) Be Easy — San Francisco, USA
This Will (Not) Be Easy is an exhibition by Volume Inc. for the College of Fine Arts at the University of Kentucky — where one would usually expect to see the actual work first and foremost, with the philosophy and process reduced to wall text (if seen or read at all), this exhibition completely reverses that hierarchy. Instead, it’s a snapshot of all the thinking and making that goes into the final Volume product.