An ambitious project by Happycentro — rethinking from the basis the quarterly magazine AV, the periodical publishing of Verona architects founded in 1959. As designers and readers of the magazine, they got used to manage issues related to preexistences, analyzing cultural contexts, historical tensions, perceptive paths, and to the practice of rearranging spaces and functions.
A structure developed through a re-elaboration of the extraordinary model created by Karl Gerstner in 1962 for Capital Magazine. An effective “structural field” allowing for a wide variety of page compositions, always different but coherent and balanced. Based on the concept of a grid, we then developed all the other visual elements guiding the readers through the magazine.