London-based creative agency Paul Belford Ltd recently worked with City Gateway, an East London charity, to rebrand as part of a drive to strengthen the organisation’s reputation and build brand perception. This included a new logo together with extensive brand guidelines, as well as a new website and comprehensive set of print leaflets outlining the not-for-profit’s service areas.
The brand colour is orange (Pantone Orange 021), selected for its ability to represent different meanings across City Gateway’s services, including warmth and optimism. These areas are further differentiated by the use of a secondary colour palette that adds versatility. In addition to this the brand guidelines cover everything from environmental signage, banners and merchandise to icons for social media and guidance on tone of voice.