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IdN v18n4: Mono Graphics — Colour Toning

It is not nostalgia-design, though some of it has a decidedly old-fashioned feel to it, and it is not minimalist design as such, except when it comes to the use of colour. It is what has become known as mono-graphics — where because of budgetary restraints or a self-imposed restriction, the design is printed in only one or two colours. Mono-graphics doesn't have to mean monotonous. Less colour often makes for more context. We got 9 experts in this issue to demonstrate the incredible visual strength that can be created by using just one or two hues.


Motion Gallery: Infographics
Mono-Graphics: Speaking in a mono tone
Creative City: Stockholm
Studio: Cody Haltom, IWant, Quadrado, The Consult, Unit Editions
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102 pages
6 varying paper stocks
4C process + spot UV + vanish
110 minutes DVD Video included

Mono-Graphics Issue

Colour Toning

Neither "nostalgia" nor "minimalist" — though it has a lot in common with both styles — mono-graphic design is best defined by its attitude to colour, which is very much that of "less is more". Utilising very few colours — sometimes even just one — it turns this apparent limitation into a virtue by concentrating more intensely on the design itself and the impact it can make with a reduced number of hues.

Stripping away the non-essentials and making what's left work harder is never easy. There is always a temptation to go on adding and "improving", despite the obvious risk that this entails of gilding the lily. Where mono-graphics are concerned, that option is just not available, so the designer is forced to become more resourceful, more efficient or simply cleverer.


Alexander Lis | Andre Gallo | Fifty And Fifty | Heath Killen | Hello Poster | Luke Insect Studio | Marius Roosendaal | Raw Color | Stephen Kelleher

Motion Gallery: Infographics

Bringing bald facts to life

Motion infographics are to be found everywhere — on the Internet, in TV commercials and programmes, and in educational films. Their basic goal is to help the viewer digest the information presented to them as painlessly, indeed pleasurably, as possible. But how do their designers set about them? How do they absorb all the material they need to understand before deciding how to demonstrate it? And to what extent does the type of data to be illustrated affect the visual outcome? This compilation has more than 30 brilliant infographic motion works, movies and animations, to show you how lively and aesthetically pleasing such instructional efforts can be.

Creative City: Stockholm

Islands (sometimes) in the Sun

The Swedish capital, comprising as it does many small islands, boasts an abundance of greenery and water, obviously, and this gives it a very laid-back vibe. Ideal, therefore, for artistic inspiration. We asked 10 local creatives to tell us about the design scene in Stockholm and to guide us through some of their favourite spots in the city.


Decida | Henrik Nygren Design | Johan Bjorkegren | Karl Grandin | Museum Studio | Nille | Slobodan Zivic Creative | Stockholm Design Lab | Suprb | Zion Graphics


Whether you are a one-man band or a creative duo, it is the quality of the work you produce rather than the amount that will open the door to the best clients, both in terms of remuneration and creative challenges. We feature five studios with very different approaches and simply let their work speak for itself.


Cody Haltom | IWant | Quadradao | The Consult | Unit Editions

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