IdN v27n2: Packaging Design Issue — Packing With a Punch
Successful packaging design is a huge challenge for graphic designers. They have to leave their comfortable 2D platforms and step into a real world full of all kinds of different materials. Touch suddenly becomes a crucial selling point. The size of the package can certainly restrict creativity, given that the material used has to both protect the product and attract people to want to purchase it. So a fine balance has to be struck.
In this issue, we have gathered together some 50 creatives who have been kind enough to share some of their packaging-design tips and experiences. When asked to forecast future trends for packaging design, words such as “sustainable” and “environmental” frequently arose. This, then, is the new challenge: how to create environmentally friendly packaging?
AAOO Studio | Arithmetic | Auge Design | B&W Graphic Lab | Backbone Branding | Boér Sebestyén | Bratus | Butterfly Cannon | By-Enjoy Design | Choice Studio | Commersart Studio | Dang Vo | Emi Renzi | Felipe Holman | HEAZ | Irene Arteaga Sáenz | Javier Garduño Estudio de Diseño | Jonna Breitenhuber | Junglegym Studio | K9 Design | Kate Zakharova | Kij Studio | Kowaleski & Co. | Kris Nguyen | Lavernia & Cienfuegos | LG Household & Health Care | Lung-Hao Chiang | Man Wai Wong | MC Brand | Michael Moodie | Milica Pantelic | minimalist | Nero Atelier | Nicelab Studio | Olga Takhtarova | Pata Studio | Petra Pilbák | Plácida | REDesign | Riki | Sentian Dazi | Serious Studio | Stef Hamerlinck | Studio leM | Supernova Design Inc. (Shaivalini Kumar) | Szymon Fischer | TSUBAKI KL | Vighnesh Dudani | Xiangaopeng | Yuta Takahashi Design Studio Co.
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813
Good packaging design should be able to contain, protect, preserve, transport and inform. But when the product is food-related, the last attribute on that list is uppermost in importance. Think of all the ingredients that could trigger allergies — wheat, peanuts or milk, for instance. If such information is missing, or open to misinterpretation, the result could be fatal.
The challenge is essentially one of size. How to fit all the vital information into an attractive format? Together with instructions as to usage, warnings and directions for obtaining further information, where to place enquiries. All of these aspects can have a major impact on customers, manufacturers, advertisers and sales personnel alike.