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IdN v30n3: ArtTech — Creative Machines, Human Visions — Imagination Meets Code: The Shortcut to Rendered Realities

The fusion of art and technology is revolutionising the creative landscape, offering artists unprecedented tools to expand their imagination. In this issue, we showcase the works of 24 creatives who are embracing technology to redefine the boundaries of their craft. Through Computer-Generated Imagery (CGI), 3D modelling, Visual Effects (VFX), motion graphics, Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI), technology is enabling new forms of expression and interaction that were once unimaginable.

Key technologies—such as CGI, VFX, and AI—are no longer just supplementary tools but integral elements of the creative process. While CGI and VFX once dazzled audiences, today’s digital artists are exploring the vast potentials of VR and AI, transforming the way art is conceived and experienced. AI, in particular, has sparked intense debate: is it an ally to the artist, enhancing creativity, or does it threaten to replace the authenticity of human expression?

Featuring:

Andréa Philippon | Billelis | Can Büyükberber | Christoph Strohfeld | ClydeStudio (Arthur Clyde Roger) | Fancy Lamp / Collectable Cities | Five Three Five Design (Tania Kalina) | FutureDeluxe | Get it Studio (Sandra Golay & Alexandre Armand) | Joan García Pons | Leonardoworx (Leonardo Betti) | Mach Studio | Magnane (Benoit Challand & JF Passot) | Media.Work | MINIMALCHAT (Bel R. Tarducci & Seba Morales) | Mr Kaplin (Robert Glassford) | notooSTUDIO | NotReal | Rare Volume | Santi Zoraidez | Sawdust (Jonathan Quainton & Rob Gonzalez) | TEF Studio (Bruno Inhudes & Ruth Cruz) | Transparent House | Xebius (Manuel Camino)

Specifications:

160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813

ArtTech: Creative Machines, Human Visions

As artists grapple with this digital revolution, they face both opportunities and obstacles. New technologies enable them to push the limits of what’s possible, yet the overwhelming array of choices can make the creative process feel fragmented. The challenge lies not only in mastering these advanced tools but in finding a way to integrate them seamlessly into their artistic vision. How do you maintain artistic integrity in an age where a 3D render or an AI-generated image can appear indistinguishable from human-made art?

The debate over technology’s role in art centres around whether it enhances creativity or undermines it. Can technical precision co-exist with artistic freedom? The influx of new tech has given rise to new professions—such as ‘prompt writers’—who craft the specific instructions that guide AI engines in generating art. But with these innovations comes the question of how to preserve the essence of artistic expression without becoming overly reliant on the machinery.

As the lines between art and technology blur, artists must find a balance. It’s not just about mastering the tools but about ensuring that the technology serves the concept, not the other way around. ArtTech is not merely about utilising new tools, but about ensuring that creativity, rather than automation, remains at the heart of every creation.