Frame – Anders Schroder — Abu Dhabi Sports TV Rebrand (0:58)

Hyper-real HDR live action footage and CG

In a collaboration with Obeida Sidani, Executive Creative Director at Les Folies Design Haus, Director and Creative Director Anders Schroder at Frame came up with the idea of having top athletes of various sports performing in the streets with the iconic buildings of night-time Abu Dhabi as the backdrop. As they are performing the surroundings would transform into their respective playing fields.