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Frame — Jaguar I-Pace (1:21)

Frame drives Jaguar’s all-electric concept car forward and takes you on a hypnotic ride through an abstract and hypnotic universe to launch its all new electric sports car: the I-Pace Concept.

Collaborating with production company Dirty Films and agency Spark 44 London, the film reveals features of the car and it’s noteworthy design through an aluring, infinitely zooming world, and in doing so pushes our understanding of what a car product film can be.

Directed by: Tom Crate (Frame) Post Production: Frame

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